The Computer Science Teachers Association (CSTA) is a membership organization that supports and promotes the teaching of computer science. As a national organization with chapters across the country, it was important to create a identity system that could work across multiple platforms, be flexible and create quick, simple impact. The result is an updated logo that is bold, utilizing simple shapes to create two pieces to every letter - a nod to the collaboration between teachers and students to create an inclusive, diverse community. The main palette is monochromatic, while bright colors are brought in as accents to make the brand feel approachable and fun - a departure from the standard (and quite expected) cooler palettes of the tech industry. The larger CSTA network includes chapter specific logo treatments, as well as a separate treatment for CSTA+, the paid membership platform.