Pinch Provisions is the leading purveyor of personal care kits and emergency essentials.
ART DIRECTION / EDITORIAL DESIGN
Pinch has such a great assortment of product and was looking for a way to bring their bags to life and tell a story beyond just straight product photography. The result is a catalog that features the product in it’s environment and in different scenarios that capture the consumer’s attention. The photography helps make each collection more relatable to a specific event or personality that it’s intended for.
PRODUCT DEVELOPMENT / PACKAGING
Worked with the creative team to design custom packaging for the new States of Emergency collection. Helped with product development and fabric/pattern choices for the Smart Deco collection.
Worked on while a Senior Designer at Pinch Provisions – collaborated with the creative team on art direction and styling for the photos ( shot by Craig Allen ) as well as the design of each spread.