Serafini Creative is a petite design studio based in the Windy City, specializing in branding, packaging, art direction & web design.


Why do you want to work with me? I’m more than just a pretty picture maker. I believe that the best design is rooted in strategic thinking and problem solving, and want to create stories that connect with your audience in a unique and genuine way. Because of that, I love working with my clients through the entire creative process, from strategy, to branding and web design. Working with me means that you’ll get the personalized attention and one on one relationship you deserve. And, most importantly, I work to make you happy!

Now that you know a little bit more about the studio, let’s talk about you! If you’re an enthusiastic entrepreneur or business who has a passion for creative problem solving and collaboration, then I’d absolutely love to work with you.

Meet Jen!
Founder of Serafini Creative

Jen is a graphic designer and art director living in the Windy City. She spent four years at Syracuse University where she earned her BFA in communications design, which taught her a lot about how to look at design as a holistic and strategic process that goes beyond just a pretty picture. After college, she spent 5 years in the advertising industry working as an art director for photo shoots, concepting retail programs and innovative digital activation for brands including Gatorade, Pepsi, Tropicana and Dicks Sporting Goods. Following that, she became a senior designer at Pinch Provisions, where she worked on brand building, product development, packaging design and digital/social engagement. Her experience with brands of all sizes has provided her a wide range of skills and unique perspective that she applies to working with passionate and creative businesses. In addition to Serafini Creative, Jen is also the co-founder of Be Free, Lance as well as the co-founder of The Makers' Social.

When she’s not designing, you can find her making pizza with her husband, decorating her apartment (over & over), eating sour candy, traveling, and endlessly searching for the perfect NYC bagel out in the midwest.

Selected Features & Recognition

Type Directors Club Winner

– Certificate of Typographic Excellence

The Design Blog

– JP Graziano Branding Concept

Drum's Creative Showcase Winner

– JP Graziano Branding Concept

Design Work Life

– Chef Alli Branding

For Print Only

– Whiskey Posters

For Print Only

– Toni Edge Branding

From Up North

– JP Graziano Branding Concept

The Everygirl

– Career Feature & Home Tour

On the Side

Be Free, Lance

– Co-founder

Chicago AIGA

– Programming Co-Chair

The Makers' Social

– Co-founder